Profit and social responsibility seem to be diametrically opposed in most current business settings, or at least, what happens when prices are calculated without long-term interests. Here's a cool article from Egg, an ad agency specializing in sustainability and social change:
(Also: a wikipedia article explaining origins of The Fourth Way)
That'd be a cool identifier on a resume for individuals or a community to start up. Seth Godin tried to get people to put a "z" at the end of their resume to say that they're "zoomers" who subscribe to the ground-up, feedback-based decision-making prescribed by Fast Company. Why can't we do the same for the idea of sustainability as a marketable, profitable endeavor?
4th Way
z
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