Mainstreamification

Transparency and eco-friendly corporate practice are now mainstream demands. Michael Moore's Sicko is bringing out more skeletons from the national closet and bringing the country that much closer to honest business. Still a long way to go, of course.

Trendwatching.com wrote a comprehensive report on this emerging wave of morality. I've added a list of agencies committed to social change to the sidebar, plus a few new links under My Sites.

Any social change advertising agencies hiring? Time to post up my resume, no doubt.