Sell Yourself

This week, Richard Ward took the time to help students understand the state of the industry and gave some practical tips concerning what employers look for in prospective hires. It all comes down to expressing what's going on inside your head. Intelligence, passion, and teamwork are the key values for most agencies. (Some exceptions include the uber-creative funk-factories, where shoe lace color patterns may become an issue.)

UO Alumni guests included: Sheila Vineyard, Steve O'Leary (O'Leary and Partners), Richard Ward (West Wayne), and Tamera Geddes (Weiden + Kennedy)

Some Richard Ward wisdom:

"The main descriminator in hiring is whether or not you express a passion for something."
"Part of succeeding is learning to rebound."
"Getting a job means losing all humility."
"Where you plug in, in the industry, doesn't necessarily determine your success in the field."
"Show me how deep it goes." (pointing at gray matter)
"Organize your thinking, to be prepared for unexpected questions. Come up with 50 questions an interviewer might ask you."
"Don't ever confuse selling yourself with selling out."
"We choose to opt in to a capitalist society."
"We embrace brands. They develop our identities."
"It's a business of very passionate, very smart people."
"From our side, it's about how bad do you want it?"
"Tell me something smart."
"A good rule of thumb is to not lie."
"The business has gotten serious."
"We want to know, are you serious about this?"
"We want to know if this person gets it."

When I asked him where I should go and what I should do to gain experience for the future of my career, he simply responded, "Work." Upon further inquiry, "Get work experience."

'Nuff said.

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