A Place for Coke

Apparently Coke has a contract with IGN for in-game advertising. Even though we're supposed to be pitching an ad campaign, we can't get access to any of the information, research, or plans that they have. So how do we make something new if we don't know what would work? Maybe they don't trust us to keep their plans secret. Smart. Or maybe they just want to see what we come up with. Hmm. Here's a first stab:

Battlefield 2142
    "Always at your side"
Rainbow 6: Las Vegas
    "When stakes are high, you could use a Coke!"
Rainbow 6: Las Vegas B
    "Refreshing every hit"
Madden NFL 2007
    "Oooh! That had to be refreshing!"
Sims 2 Cokebear
    "Here's to the good life"
Sims 2 Cokebear B

I'm sure Coke would be thrilled. (Not so sure about gamers...)

- Joe