Apparently Coke has a contract with IGN for in-game advertising. Even though we're supposed to be pitching an ad campaign, we can't get access to any of the information, research, or plans that they have. So how do we make something new if we don't know what would work? Maybe they don't trust us to keep their plans secret. Smart. Or maybe they just want to see what we come up with. Hmm. Here's a first stab:
Battlefield 2142
"Always at your side"
Rainbow 6: Las Vegas
"When stakes are high, you could use a Coke!"
Rainbow 6: Las Vegas B
"Refreshing every hit"
Madden NFL 2007
"Oooh! That had to be refreshing!"
Sims 2 Cokebear
"Here's to the good life"
Sims 2 Cokebear B
I'm sure Coke would be thrilled. (Not so sure about gamers...)
- Joe
And somehow gamers are taking this sitting down.. AND still paying $50 for per game.
Posted by: Robert | March 04, 2007 at 09:59 PM
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old formula, with high-fructose replacing cane sugar, under the name Coca-Cola Classic on July 10, 1985.
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